It’s a sobering stat: As you reach this, in April 2021, the average Spotify subscriber around the world is paying less than five U.S. However, at current exchange rates, the Q1 ARPU number falls below $5.00, at $4.97. Q1 2021’s €4.12 per month figure was the equivalent of USD $5.01 per month period based on average exchange rates in the quarterly period. In Spotify’s prior quarter (Q4 2020), the firm’s ARPU stood at €4.26, while in the prior year quarter (Q1 2020), it was €4.42. Spotify also announced on Wednesday that it surpassed 158 million paying subscribers worldwide at the close of Q1.Īccording to Spotify’s new results, its monthly Premium subscriber ARPU in Q1 stood at just €4.12, down 7 percent year-on-year, but down 1 percent YoY in constant currency.
Fresh figures released by Spotify as part of its Q1 2021 results reveal the full extent of the price erosion that has hit Spotify’s premium ARPU (Average Revenue Per User) in the past few years. Then on Wednesday, April 28th, new information shows why the time had finally come for Spotify to make this move. The new prices will come into effect from the end of this month for new users, and will begin affecting existing subscribers in June. In Brazil, the prices for Spotify’s full portfolio - including individual subs - will be increased. On Monday, April 26th, Spotify announced small price increases for various subscription products in 12 additional markets, including the United States (Family Plan), and the United Kingdom (Student, Family, and Duo Plans).